In the age of ubiquitous and addictive click-bait.   Technopoly rules.  Online, you are a drop of water in a sea of alternatives.  You are invisible.

“Technopoly eliminates alternatives to itself

in precisely the way Aldous Huxley

outlined in BRAVE NEW WORLD,

he argued in his 1993 book on the topic.

‘It does not make them illegal.

It does not make them immoral.

It does not even make them unpopular.

It makes them invisible and therefore irrelevant.’ “

– Neil Postman

Like A Drop In The Ocean